ASICS Europe respects your privacy and is committed to protecting the personal information you share with us. This statement describes how we collect and use your personal information that we may collect about you trough the Sites and from our communications with you. The Sites are hosted on various servers within the European Economic Area.
Data Protection Laws
ASICS Europe is conscious of its legal responsibilities as a “data controller” and supports the principles of data protection reflected in the Directive 95/46/EC of the European Parliament and of the Council of the European Union of 23 November 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of that data and applicable national implementing legislation. ASICS Europe shall endeavour to ensure that the personal information we obtain and use will always be held, used, transferred and otherwise processed in accordance with our legal obligations.
How we obtain personal Information about you
ASICS Europe may as a result of your interaction with our Sites and our communications with you hold and process personal information obtained about you. The types of personal information we collect may include:
- your name, phone number, and address
- your email address
- your date of birth
- your foot size and personal measurement information
- any other relevant personal information which you have shared with us
How we collect and use non-personal Information
Please note that when anyone visits any of the Sites, we automatically collect certain non-personal information such as the type of computer operating system (e.g., Windows or Mac OS) and browser (e.g,, Firefox, Internet Explorer) being used, your internet service provider, or, when appropriate, the address of the page that led you to visiting the ASICS site. ASICS Europe sometimes uses the non-personal information that we collect to improve the design and content of the Sites and to enable us to personalise your experience.
What we do with your personal Information
The personal information that you provide will be available to ASICS Europe, trusted third party service providers and contractors for the following purposes:
- to process enquiries received via the Sites
- to register you for and send you newsletters
- to activate and maintain your My ASICS account
- to conduct market research and business development
- to provide you with information about products and promotions that may be of interest to you from ourselves
- in connection with surveys related to our products and the Sites
- any other purpose indicated at the time you voluntarily provide your personal information
ASICS Europe may from time to time use your personal information to send you automated email messages or marketing materials regarding our services and the services of third party suppliers, in each case with your prior consent or when you are an existing customer and it concerns similar products. These email messages may contain features that help us ensure that you received the message and were able to open the message.
You may opt out of receiving such marketing email messages at any time, free of charge, by following the instructions in any marketing communication. You can also control these parameters in your profile settings.
Disclosing your personal information
ASICS Europe may disclose your personal information to companies and individuals who perform business functions and services on our behalf. Such functions may include hosting the Sites, analysing data and providing other support services. All such parties will be required to keep your personal data secure and only process it in accordance with our instructions.
We may also disclose your personal information if, in our opinion, disclosure is required by law.
(International) transfers of your personal information
ASICS Europe may transfer and process any personal information you provide to us to countries outside the European Economic Area whose laws may not afford the same level of protection to your personal information. ASICS Europe will therefore ensure that all adequate safeguards are in place and that all applicable laws and regulations are complied with in connection with such transfer.
Cookies and tracking software
ASICS Europe uses “cookies” and other types of tracking software in order to personalize your (re) visit to our Sites and enhance your experience by gaining a better understanding of your particular interests and customizing our pages for you. A cookie is a message given to a web browser by a web server and which is then stored by the browser in a text file. Each time the browser requests a page from the server this message is sent back which enables the user’s computer to be identified.
ASICS Europe may use the information provided by cookies to analyze trends, administer the Sites, or for research and marketing purposes to help us better serve you. No information which personally identifies you will be collected through the cookies. If you like, you can set your browser to notify you before you receive a cookie so you have the chance to accept it and you can also set your browser to turn off all cookies. AllAboutCookies.org(run by the Interactive Marketing Bureau) contains step-by-step guidance on how cookies can be switched off by users.
The accuracy of your Information
While ASICS Europe endeavours to ensure that the information we hold about you is accurate and kept up to date, we shall assume that in the absence of evidence to the contrary, the information you provide us with is accurate. We do not intentionally retain any information about you which is out of date or which is no longer required.
Personal Data Security and Confidentiality
We maintain adequate technical and organizational security measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.
Access and Correction Rights
You can request access to, and have the opportunity to update and amend your personal information, and you can exercise any other rights you enjoy under applicable data protection laws, including, for example, objection to and blocking of the processing of your personal information, by contacting the Digital Communications team at firstname.lastname@example.org. For security reasons, we reserve the right to take stops to authenticate your identity before providing access to your personal information. Subject to applicable law, we may charge you a small fee to access your data.
Retention of data
ASICS Europe will keep your personal information for as long as necessary for the purposes for which it was collected, to provide you with services and to conduct our legitimate business interests or where otherwise required by law.
My ASICS account
In the event you have registered your My ASICS account, ASICS Europe, qualifying as a controller for the My ASICS account, processes your personal data for the purpose of activating and maintaining your My ASICS account. You consent to the processing by including your personal data in the Registration Sheet and by ticking the box at the bottom of the page. The processing of your personal data will be in accordance with the Dutch Personal Data Protection Act. Your personal data may be transferred to a Third Party Service Provider contracted by ASICS, but will not be transferred to a country outside the European Union. ASICS Europe and its suppliers maintain physical, technical, and organizational security measures to protect your personal information accidental, unlawful, or unauthorized destruction, loss, alteration, disclosure, or access.
If You Are Under 16 Years Old
If you are under 16 years old, please get the consent of your parent or legal guardian before you give us any personal information about yourself by way e-mail or any other Internet means. Your parents or guardian can send us their consent by e-mail, although we may follow up by phone or other means in some circumstances. They will need to give us their name, e-mail address, street address, telephone number, and any other identifying information that we may request. ASICS Europe needs this information in order to verify that they have provided the necessary consent. Your parent or guardian should contact us by using the e-mail address: email@example.com
IF YOU ARE UNDER 16 YEARS OLD, DO NOT CONTACT US UNTIL AFTER YOUR PARENT OR GUARDIAN HAS SENT US AN E-MAIL CONSENTING TO YOUR CONTACT. Changes to the Policy
If you have any questions regarding this policy, or you wish to update your details or remove your personal data from our records, please inform us firstname.lastname@example.org
Thank you for visiting the web sites of ASICS Europe.